Transforming leaders, teams and organizations from ordinary to extraordinary

Meet Our Executive Coaches | Find Your Perfect Executive Coach

Mike’s Key Qualifications:

Experience: Over 30 years as a sales professional, general manager, CEO, and consultant
Client Industries: Technology, Professional Services, Manufacturing, Education, and many others
Levels of Service: All executive leadership levels
Expertise: Sales leadership, training, and development at all levels within an organization in order to maximize the power of the revenue generating machine
Coaching Style: As the "grand master of sales," I apply my sales experience, knowledge as a General Manager, and exposure to a wide variety of industries and situations to provide the best solutions for your personal needs.

Mike Allred is a sales leadership expert. With more than 30 years of experience as a sales professional, sales manager, general manager, CEO and search consultant, Mike brings unique depth and breadth to the challenge of maximizing the power of the revenue generation engine. Mike consults to company Boards, CEOs and CSOs on the many revenue generation and sales management challenges they face in today’s brutally competitive environment.

Mike began his career in sales with Xerox as a participant in their world famous sales training program. He went on to spend six years with Xerox, where he was the number one salesman in the company. At Xerox he rose to Regional Sales Manager before moving to Recognition Equipment as VP of Sales, where he led the company to achieve 45% sales growth over a period of five years.

In 1987, after ten years as a sales professional, Mike moved into general management as President and CEO of VITec, an image processing company. He also served as President/General Manager of EMASS, a mass storage product division of ESystems, which he built from scratch to $100 million in sales over three years. In 1994, Mike decided to focus his energies on executive search. He subsequently spent ten years with such industry leaders as SpencerStuart and Heidrick & Struggles recruiting numerous functional managers, general managers and board members for a broad variety of organizations.

In 2007, having spent about a third of his career in sales, a third in general management and a third in executive search, he decided to devote the “fourth third” of his career to strengthening America’s selling effectiveness. To that end, in addition to his position at SalesLeaderDNA, he teaches business school courses, speaks to groups and broadly advocates for the sales profession. Noted business leader Lang Lowrey calls Mike “the grand master of sales. Mike really has it all: great sales experience in the legendary Xerox operation, an enviable track record as a general manager and exposure to a wide variety of organizations and situations as an executive search consultant.”

Mike has a marketing B.B.A. and MBA from Georgia State University.

Improve Leadership


Request an Executive Coaching
quote and learn how CPS
can improve leadership
performance up to 36%.

Choose the Best
Leadership Coach


Improve leadership effectiveness and
bottom line results by choosing the right
coach for you and your organization.

Meet The Coaches


I am very indebted to Dave Brookmire and Corporate Performance Strategies. Faced with any talent quandary, Dave brings not only his wealth of experience and industrial psychology background, but also a practical tailored approach that is appealing to both HR and business leaders. Through our continued partnership with Dave and Corporate Performance Strategies, we have made significant progress in both our talent pipeline processes and outcomes here at The Cheesecake Factory Inc.

- Dina Barmasse-Gray, SVP Human Resources, HR Group "Celebrate the CAKE", The Cheesecake Factory Incorporated

We first engaged CPS about five years ago to assist with integration planning and execution. At that time we looked for a partner that fit our unique methods, philosophy, style and culture, and was capable of helping us achieve our business goals. Over the years we have valued CPS’ professional expertise and high quality work. Dave and his team are preferred providers who have been able to meet our aggressive time schedules for starting and executing complex and large transactions across different industries. They quickly frame our requirements, execute project plans, meet deadlines and effectively translated our deal objectives into action plans. We receive positive feedback on their effectiveness from the sellers leadership team and from our senior partners in the firm. Their work has contributed substantially to the successful transitions of companies into the Platinum Equity portfolio.

- Mike Scott, Acquisition leader, Platinum Equity (Global with $27.5B in aggregate revenue acquired)

Corporate Performance Strategies and RARE Hospitality have shared a long-term business relationship because they make a practical difference for our people and our shareholders. Corporate Performance Strategies has been integrally involved in every phase of our talent management process, which is the lifeblood of our ability to successfully grow our company.

- Tom Gathers, Executive Vice President of Human Resources for Atlanta-based RARE Hospitality International, Inc.