About Us

- Our Leadership

Mike Allred

Mike Allred is a sales leadership expert. With more than 30 years of experience as a salesman, sales manager, general manager, CEO and search consultant, Mike brings unique depth and breadth to the challenge of maximizing the power of the revenue generation engine. Mike consults to company Boards, CEOs and CSOs on the many revenue generation and sales management challenges they face in today's brutally competitive environment.

Mike began his career in sales with Xerox as a participant in their world famous sales training program. He went on to spend six years with Xerox, where he was the number one salesman in the company. At Xerox he rose to Regional Sales Manager before moving to Recognition Equipment as VP of Sales, where he led the company to achieve 45% sales growth over a period of five years.

In 1987, after ten years as a sales professional, Mike moved into general management as President and CEO of VITec, an image processing company. He also served as President/General Manager of EMASS, a mass storage product division of ESystems, which he built from scratch to $100 million in sales over three years.

In 1994, Mike decided to focus his energies on executive search. He subsequently spent ten years with such industry leaders as SpencerStuart and Heidrick & Struggles recruiting numerous functional managers, general managers and board members for a broad variety of organizations.

In 2007, having spent about a third of his career in sales, a third in general management and a third in executive search, he decided to devote the "fourth third" of his career to strengthening America's selling effectiveness. To that end, in addition to his position at SalesLeaderDNA, he teaches business school courses, speaks to groups and broadly advocates for the sales profession.

Noted business leader Lang Lowrey calls Mike "the grand master of sales. Mike really has it all: great sales experience in the legendary Xerox operation, an enviable track record as a general manager and exposure to a wide variety of organizations and situations as an executive search consultant."

Mike has a marketing B.B.A. and MBA from Georgia State University.