What’s Your Value Proposition?

Posted on June 26, 2008
Filed Under Executive Leadership, Leadership Training |

With the economy facing historic challenges - such as the subprime crash in the mortgage industry, the pending massive workforce depletion predicted with the retirement of the Baby Boomers, rising inflation coupled with the devalued dollar, and no relief on the horizon - effective and successful leaders will be those who can develop and maintain a unique and compelling value proposition, and prove to current and potential clients that their product or service is the best available.

As I recently wrote in my article “Value-Added Skills for High Potentials Are Their Competitive Edge“:

If there is one lesson that high-potentials can take away from Friedman’s “The World Is Flat,” it is that no one’s professional future is immune from the changes happening in our increasingly competitive worldwide workplace. It’s no longer just about outsourced manufacturing jobs and overseas call centers. Even people in professional services – doctors, attorneys, accountants, etc. – will have to demonstrate a compelling value proposition to prospective clients, customers and employers in order to remain viable in a world in which technology enables competition from virtually anyplace.

Even service based and CRM positions are being increasingly outsourced, and rising leaders in the professional services industries are having to adopt new skills and strategies to maintain an edge over cheaper options oversees. One of the keys to surviving during this uncertain time is through developing relationship management other high value skills. Read more here.

This quote, though targeted to a specific corporate niche, demonstrates the point clearly:

Surviving Our Success: Oscar Wilde once said, “In this world there are only two tragedies. One is not getting what one wants and the other is getting it.”

It’s possible the Fortune 2000 executives won’t discover what a valuable strategic advantage a wellcrafted user experience is to the organization. If that’s the case, we can keep going down the road we’ve always gone down, continuing to do the things we’ve always done.”

For more information about relationship management and other keys to surviving outsourcing and a questionable economy for today’s executives, click above to read my full article, or use the links below to view Thomas Friedman’s lecture on “The World is Flat.”

Tom Freidman’s lecture on his book, “The World is Flat”
CPS Extraordinary Leader Strategies

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