Customer Focused Approach in Strategic Planning

Posted on September 11, 2008
Filed Under Customer Focus |

Are your products and processes customer/client focused? Or are you trying to sell products and services blindly? This video by Robin Lawton of International Management Consultants, Inc. gives a clear picture of why this strategy doesn’t work, and why designing your strategies around your customers is incredibly more effective than expecting your target market to adapt to you. (Hey, just ask Google!)

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