What does it take to recruit and retain today’s top talent? According to these Microsoft employees, they chose a career at Microsoft because of the following reasons:

• Being challenged each day
• Autonomy: Creating your own goals and defining your own destiny
• The ability to be innovative and creative
• Freedom to experiment
• Working with intelligent people

What kind of impression does your company give to prospective employees? Do your employees feel free to experiment, innovate and create?

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