Leadership as a Business Strategy

Posted on January 21, 2009
Filed Under Executive Leadership |

I found this great post and I thought I would pass it along. This well written post points out that to be effective leaders, especially in your business, you have to be likeable! At the end of the day, it doesn’t matter how experienced you are and how much you know - if you aren’t likeable and can’t get people to buy into your vision, you aren’t going to be an effective leader! Or, you aren’t going to reach your full potential as a leader.

Being Likeable is a Good Business Strategy:

“As leaders and business people this sends us a clear message. Just like other barriers to success that you deal with daily within your business, you need to view “likability” or your Persona as a key business strategy. You can have top notch knowledge and expertise in your chosen field but if the image you present in your circle of influence is not “likable” you may not succeed.

“Persona is the way you present yourself to the world. It’s your personality, role, character, faade or front. It’s important to note here that you must be Authentic in your persona. That is, you must be the same on the inside as you are on the outside or people will see you as dishonest and you will lose all credibility.”

Leadership is about respect. Respect is earned. It doesn’t matter what “title” you carry. Respecting your people and being a leader that they are devoted to is a key element of maximizing your human capital and tapping in to the talent potential in your workforce. Read more on leadership.

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