Selling Effectiveness – Buyer trends and multigenerational issues
I recently uploaded several of my recent webinars to SlideShare.net. One of the most popular is entitled “Selling Effectiveness – Buyer trends and multigenerational issues.” This presentation focuses on increasing selling effectiveness with multigenerational buyers and customers. I have included a great deal of my research on generational buyer trends and preferences and implications for [...]
Top 50 Companies for Gen Y
Who is getting it right for Gen Y? With all of the focus on Gen Y and multi-generational management, it’s interesting to see (from Gen Y’s perspective) which companies are getting it right and what management styles are working best for the younger generations joining the workforce. Brazen Careerist, a networking and career building community [...]
Managing Generational Communication
One of the many tasks for today’s managers is managing the communication preferences of the four generations in the workforce. Communication breakdown can not only affect internal collaboration and team effectiveness, but also client and prospect communications and ultimately your bottom line. This is an interesting video that explains how Cisco is developing collaboration by [...]
What’s Your GenerationalIQ?
What generation are you? It’s more than the year you were born. Your GENerationalDNA is based on shared experiences that drive your beliefs, values, interests, motivations, and behaviors. Your GenerationalDNA can affect every aspect of your professional life: How well can you manage other generations? How do other generations see you as a manager or [...]
Multi-Generational Challenges Facing Management
I have recently been focusing most of my attention on launching a second consulting business which will focus on helping organizations to identify and navigate issues in collaboration and communication that arise in multi-generational workforces. The Baby Boomers are retiring in mass, taking with them the bulk of the experience and expertise that companies have [...]






